Santa Fe is known, not only for it's rich cultural history & art,but offers a look that you will not find anywhere else in the states. Called “The City Different” ,Santa Fe is a melting pot of Native American,Mexican,Western & not to exclude it's Spanish Colonial influences! This is the look that we proudly offer..

All the pieces you will find,I hand pick for my store &  not only have a look that draws the eye,but the piece has to be made right. Quality & workmanship & NATURAL turquoise, is at the top of our list.

I deal in non-commercial,one of a kind, "artisan "Designer" jewelry" & once it's gone ,it's gone! What you won’t find here is common, ordinary, mass produced, touristy, everyday ho-hum type pieces.. Everything we carry, is made by hand.. Quality ,natural, untreated turquoise, is my 1st choice & a big priority when I shop...Yes,It costs more, but I want to offer you only bold the best.

What you are going to get from me is a 'true' Santa Fe'an look, from massively large statement pieces to extremely small, from Native American to Mexican to Western styles of jewelry.

We want shopping with us to be your best experience & we go the extra mile to see you are satisfied!

IF YOU COME TO SANTA FE, (OR LIVE HERE) PLEASE STOP BY MY STORE,WHERE MANY SAY, 'THEY FEEL LIKE THEY ARE WALKING INTO A MUSEUM" & HOPEFULLY WILL LEAVE YOU BREATHLESS LIKE IT HAS SO MANY OTHERS!!

How I got started & Who I am

WHO I AM:

I was blessed with a eye for anything beautiful & elegant. You might say that jewelry called my name & I was destined to do what I do...I live & breathe jewelry & it has always been the focus of my life..

How I started in in the southwestern jewelry business, was back in 1973, at which time I moved to New Mexico from Oregon (By way of Chicago, Berkeley Calif. (yes in the 60's!!!) & Colorado) so I could be in a sunny state because of the clouds & rain of Oregon..That was one of the smartest moves I made, because I would not be where I am today or know as much as I know about the business & what I sell,if it wasn't for that destined move!

In the early 70's I was a silversmith while living in Albuquerque.. This was when many turquoise mines were still open & 'natural' turquoise was still plentiful.. Back in the day when I was "hands on" , my specialty was in cluster work & setting LOTS of tiny 2 mm stones. "Workmanship" was literally drilled in me to no end, which has lead me to "What" & "How" I buy, to this day.

Carrying only a "select-curated collection", I base buying on a few things..1: it has to 1st catch my highly trained eye, 2nd: the material has to be quality & 3rd: the workmanship. I'm the type of buyer that if it's made more than 10 times, I'm no longer interested since it then is no longer a "One of a Kind" piece of 'art', but rather becomes commercial, mass produced & flooded throughout the internet. (Here in Santa Fe, we call that "Tourist Jewelry")

I guess what separates me from the rest in this business, is for the fact that I KNOW what I'm selling & know what I'm talking about. I am not just doing this to make money or even for a second income. This is my profession that I have spent over a 1/2 century involved in, so I bring to the table all my years of knowledge, where I can back what I say... To know jewelry can't happen overnight or even in just a year. It's ongoing & I still keep my ears open to learn more.

I am a credible seller both online & here in Santa Fe where I have a physical store in Santa Fe's "Guadalupe/Railyard Arts District" just off the historical Plaza. I am not only experienced in southwestern Turquoise jewelry, but in period pieces (especially in Vintage Mexican jewelry) , gold & every kind of gem, as well..

My business has been very blessed, so with each sale, I pay it forward by giving a portion of my sales to those that are struggling. I give to many charities, food banks, plus so much more,so the money you spend isn't go into my pockets, but rather a portion goes back to helping others & of course reinvesting in more incredible jewelry! This I feel, is the right thing to do.

If you happen to visit or live in Santa Fe, you need to stop by my store that has Santa Fe written all over it!

Plata de Santa Fe Jewelry

333 Montezuma Ave. (Inside the Guadalupe Center)

Santa Fe ,NM 87501

STORE: 505.428.0289